Yoko Yoshimoto Tyrefors

Marketing Manager, Japan

Yoko Yoshimoto Tyrefors joined TFS in August 2005 after serving 5 years as a successful consultant within the field of international marketing and business development. Her clients were prominent academic institutions and multi-international companies such as, Karolinska Holding, NUTEK and Ericsson. Prior to her move to Sweden she held corporate positions at Saab Scania and Genzyme. During her time at Genzyme in Japan, she was responsible for the fine chemical business and with direct reporting to the Vice President of Genzyme Corporation in Boston, USA. Yoko holds a Master of Commerce degree from Chuo University, Tokyo, Japan as well as a B.A. degree in Intercultural studies from Kobe College, Kobe, Japan. She is also a co-author of the book titled "International Management and Corporate Culture". She has furthermore studied biotechnology and biomedicine at the prestigious Karolinska Institute and at the Stockholm University, Stockholm, Sweden. In November 2006 she was promoted as Marketing Manager for the Japanese life-science market.